How American Eagle Uses Web Analytics
American Eagle Outfitters Background According to their website: American Eagle Outfitters® (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. We are an inclusive, optimistic and empowering company that celebrates the individuality of our customers and associates. Our purpose is to show the world that there’s REAL power in the optimism of youth. Mostly referred to as "American Eagle," this brand is based out of Pittsburgh, PA and was founded in 1977. American Eagle Outfitters, Inc. operates two distinct lifestyle brands, American Eagle Outfitters and Aerie, both focusing on the 15 — 25-year-old consumer (Job Opportunities at American Eagle Outfitters, n.d.). The brand targets young adults, however teenagers and older adults also frequent this store. American Eagle brand clothes include tops, botto...
